Marketing Spotlight HSBC Case Study Essay Example | Topics and Well Written Essays - 1000 words

Marketing Spotlight HSBC Case Study - Essay Example The essay "Marketing Spotlight – HSBC Case Study" presents a marketing spotlight on HSBC in the form of answers to the questions asked in the exercise and also some discussion points pertaining to HSBC global branding & marketing strategy. The primary success factor of HSBC has been their emphasis on localization of the HSBC brand.Their strategy of localization has helped them to build local competitive advantages in the regions of their operations such that they could compete effectively with the local players of the region. A deeper insight into this strategy reveals that the efforts are directed towards becoming the consumer’s expert on cultural knowledge of the nation thus getting deep visibility into financial opportunities in the country hidden in the personality & motivation of the end consumers that are normally invisible to other outsiders. The localization model of HSBC is supported strongly by their global technology system called Hexagon Infrastructure havin g foundations laid way back in 1983 and subsequently key enhancements implemented in 1987, 1989, and 1994. HSBC owns one of the most sophisticated & efficient banking transactions & customer service management systems of the world. Internet Banking is a powerful mean of enhancing competitive advantages that should be informative, communicative & transactional as per the local customer needs. HSBC is one of the few foreign banks that are able to compete effectively with the local banks in Malaysia & Thailand.