Information systems Essay Example | Topics and Well Written Essays - 250 words

Information systems - Essay Example In the case of a price war, a firm can maintain profitability as the competitors suffer losses. The low-cost strategy broadens the profit margin and targets a broad market (Griffin, 2007). The differentiation strategy concerns with offering products that possess different unique attributes. This strategy enables a firm to sell almost the same products to different markets and carry price discrimination across markets (Spulber, 2007). In the focus strategy, a firm sells and customizes unique marketing techniques to suit different markets. In the low-cost focus strategy, a firm specializes in a given market. It is essential to highlight that Coca Cola mainly uses the differentiation strategy while Toyota employs the low-cost strategy. In this sense, they gear their information systems towards meeting such competitive strategies. Toyota, in the lean manufacturing technique, uses globalized and automated information systems in enabling quick delivery of products across the world. Coca Cola, on the other hand, uses its information system towards market research. It employs the social media and mobile applications in understanding its market